What are SMART Goals?

In today’s fast-paced and competitive business landscape, setting and achieving goals is crucial for individual, team and organisational success. SMART goals provide a framework that helps individuals and teams work towards a common vision with clarity and motivation. To maximise the impact of SMART goals, it is important to craft them effectively.


Understanding SMART Goals

SMART goals are specific goals that outline the results individuals, teams and organisations aim to achieve. They are not broad or general statements but rather focused and actionable objectives. By making goals specific, employees and managers can clearly identify when a goal has been accomplished.

Criteria of a SMART Goal

To ensure the effectiveness of a SMART goal, it needs to meet the following criteria:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-Bound

Scoping Out SMART Goals

Linking individual SMART goals to their major job responsibilities is essential for driving success at both the individual and organisational levels. These goals help individuals prioritise and allocate resources effectively, empowering them to achieve their objectives and contribute to the overall success of the team and organisation.

Common types of goals include:

  • Increasing something
  • Making something
  • Improving something
  • Reducing something
  • Developing something
  • Developing someone/ yourself

Writing SMART Goals

To effectively craft a SMART goal, you can utilise the following guidelines:

Specific (S): Clearly state who, what, when, which, and why related to the goal. Avoid using verbs that imply a result without specifying the action.

Measurable (M): Determine the metrics or milestones that will indicate progress and completion.

Achievable (A): Assess the feasibility of the goal and identify the tools or skills needed to accomplish it.

Relevant (R): Ensure the goal aligns with business and team objectives, making it meaningful.

Time-Bound (T): Set a target date for deliverables and establish milestones to track progress along the way.


Examples of SMART Goals

Here are some examples of SMART goals in the workplace:

  • Increase monthly sales revenue by 10% by implementing a targeted marketing campaign and improving customer retention within the next quarter.
  • Reduce average response time for customer inquiries from 36 hours to 24 hours by implementing a new ticketing system and providing structured training program to the support team by September 2023.
  • Launch a new product by the end of the year, meeting customer demands and achieving a minimum NPS score of 8/10.


Setting SMART goals is an essential practice for achieving success in the workplace. By following the SMART criteria and writing goals that are specific, measurable, achievable, relevant, and time-bound, individuals and teams can enhance their focus, motivation, and productivity.

Whether it’s increasing customer feedback, improving cross-department collaboration, or pursuing any other objective, SMART goals provide a roadmap for success.


About Employment Innovations

Employment Innovations is one of Australia’s leading providers of employment services designed to increase productivity and ensure compliance. Its services and solutions include all the tools that every Australian small to medium sized employer needs – including workplace advice, workplace safety, legal services, payroll solutions, migration, human resource management and HR software.



The information provided in these blog articles is general in nature and is not intended to substitute for professional advice. If you are unsure about how this information applies to your specific situation we recommend you contact Employment Innovations for advice.